Setting up Shopping Ads for Google for Retail

Learn how to run paid promotions with Google for Retail and Thrive.

Ashley Fankhauser avatar
Written by Ashley Fankhauser
Updated over a week ago

A Google Shopping Ads account is where your campaigns will live and where you can manage your budgets and bids, view performance, or make any needed adjustments. If you don’t already have a Google Ads account you will first need to create one using the same login information as your Google Merchant Center account.


  • You are on the Professional plan or above.

    • To learn more about our plans and upgrade, click here.

  • At least one active Shopify, WooCommerce, or BigCommerce integration is connected to your Thrive account.

    • Since customers will be checking out on your store, you'll need an active e-commerce integration with Shopventory so Google knows where to send those potential customers.

  • You've claimed your website in Google's Merchant Center.

    • Haven't done that yet? No worries, here's a quick guide!

  • You have connected your Google Merchant Center to Shopventory.

    • If you haven't, here's a guide on how to get it all connected!

Your Google Ads Account

After you have opened up your Google Ads account, you will need to connect it to your Google Merchant Center account. In your Merchant Center account go to “Settings” and click “Linked Accounts.” Navigate to “Go to Google Ads” and click “Link.”

Google Shopping Ads_1.png

Follow the instructions and open your Google Ads account to approve the “Request from Google Merchant Center” access notification. Once you complete that action your link status will update to active in Google Merchant Center.

Google Shopping Ads_2.png

Next, you'll want to make sure your enhanced fields are filled out and then you can start running Shopping Ads! Here's a quick guide on running your first Google Smart Shopping Ad!

Things to Note:

  • Standard and Enhanced listings are specific to the Google for Retail integration.

  • By adding a Google for Retail integration, it does count as one of your allotted integrations for your plan. Click here to see how many locations/integrations your plan allows.

  • Shopventory syncs all updated product data to Google within 30 minutes, it can take Google up to 3 days to approve a product listing for Google Shopping Ads.

*This feature is included on Professional plans and above.

To learn more about our plans and upgrade, click here.

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