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Running Smart Shopping Ads on Google for Retail
Running Smart Shopping Ads on Google for Retail

Get your products in front of the right customers

Chris avatar
Written by Chris
Updated over a week ago

By now you have your Thrive, Google Merchant Center, and Google Ads accounts set up and connected. Additionally, your product listings in Thrive should be rich and optimized so Google’s algorithm can place them in relevant search results. At this point, you’re ready to create your first Google Shopping Ad.

Though your Google product catalog lives in your Google Merchant account, Google Ads is where you build and manage Shopping Ad campaigns.

There are a couple of ways to create Shopping Ads but we recommend using Smart Shopping campaigns to start with.


Google Smart Shopping Ads

This method is easy to set up and you won’t have to worry about maintaining your ads too much once they are up and running. As we mentioned before, Google does all the heavy lifting to determine what search terms your product is relevant for. You can even choose to have Google maximize your conversion value. Additionally, Smart Shopping includes dynamic remarketing ads to target consumers who have landed on your website.

Here’s how to launch your first Google Smart Shopping campaign

You’ll start in Google Ads by clicking on “New Campaign.” Be sure to check “Sales” as your campaign goal and “Shopping” as your campaign type to let Google know you want to connect with your Google Merchant Center account.

Google Shopping Ads_3.png

You will then be prompted to select your Google Merchant Center account, which should already be connected. Next, choose the countries you want to sell your products in and then click on the “Smart Shopping campaign” option.

Google Shopping Ads_4.png

Continue filling out your campaign name, a daily budget, and determine a bid strategy. You can either choose a target ROAS or, if you want Google to maximize your conversion value, simply leave it blank.

Google Shopping Ads_5.png
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Now you’ll select the products you want in this ad campaign by clicking on “All products.” That will give you all the approved products from your Google Merchant Center feed to choose from.

If you have your Google for Retail integration turned on, your Shopping Ad account will auto-fill the product image and details from Shopventory.

Google Shopping Ads_7.png

If you want Google to display dynamic remarketing ads, ensure you add your logo and any additional product images.

Google Shopping Ads_8.png

And that’s it! You’re ready to launch your first Google Shopping Ad!

Things to Note:

  • Standard and Enhanced listings are specific to the Google for Retail integration.

  • By adding a Google for Retail integration, it does count as one of your allotted sales channels for your plan. Click here to see how many locations/integrations your plan allows.

  • Shopventory syncs all updated product data to Google within 30 minutes, it can take Google up to 3 days to approve a product listing for Google Shopping Ads.

*This feature is included on Professional plans and above.

To learn more about our plans and upgrade, click here.

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