A variant is an altered form or variation of the original product. This could be (but isn't limited to) size, flavor, or color. Each variant has its own inventory quantity and serves as an option for its "parent" product.

Below you will see examples and explanations of how variants are vital to setting up an efficient catalog that is easy to search, update, and manipulate.

For starters, the "layers"

Thrive Inventory by Shopventory offers three "layers" of differentiation: Category, Product, and Variant. 

  • A Category is the first layer. 

  • Then you select the Products under that Category. 

  • Finally, you select the Variants under that product.

In addition, depending on your sales channel, we also integrate with modifiers which you can read more about here!


Each field allows you to add plenty of info, so for instance:

Category: Snacks

Product: Potato Chips

  • Variant: Classic

  • Variant: BBQ

  • Variant: Sea Salt & Vinegar — etc...

Here's what that would look like on the Edit Product page of Thrive Inventory:

When creating a new product, you’ll have the option to “Create Variant” or “Generate Variants” as shown here:

Much like the wording suggests, by selecting the Create Variant option, you will be able to create a single variant, one at a time.

The other option, Generate Variants is generally better for the bulk creation of variants for that specific product. For more information about Generating Variants with multiple attributes, please click here.

Depending on the sales channel you’re syncing to specifically, this option may change how those variants (or attribute sets) display. With all things, if you’re unsure, it’s always best to test out your specific sales channel first to see any potential differences.

There are any number of configurations, even for more complex inventories.
For instance:

Category: Nike

Product Name: Men's Zoom KD - Regular Fit

  • Variant Name: Size 10 - Black

  • Variant Name: Size 10 - Blue

  • Variant Name: Size 8 - Black ... etc.

Here's what that would look like on the Edit Product page of Thrive Inventory:

How you set up your Variants depends on what makes the most sense for your business. As a reminder, each variant will have its own price, cost, and quantity. 

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