Depending on your experience level with Facebook/Instagram Shops, this feature may introduce a lot of new terms. If so, check out our webinar otherwise, we’ve created a quick overview of the Facebook/Instagram Shops and Meta ecosystem below:
1) Set up your Shop on Facebook/Instagram
If you’re just getting started and brand new to selling on Facebook and Instagram Shops by Meta, we’ve got you covered.
To ensure a quick and efficient setup, here’s a direct link to Meta’s article on getting set up:
The above article will walk you through the entire process. Here’s an additional article where each step is laid out as well.
Already selling on Facebook and Instagram Shops by Meta? You can probably skip this step!
2) Set up your Feed & assign products to a Catalog
Once you’re set up your Shop on Facebook/Instagram, navigate to Feeds > Meta Shops (in Thrive) and click “Set Up Meta Feed”:
Here you can set up your Feed and then start assigning products to your Catalog that you want to push to your Shop on Facebook/Instagram.
More details can be found here:
3) Push your Catalog from Thrive to Facebook/Instagram
To push your Catalog from Thrive to your Meta Shop, we’ll first need to generate a link that represents your catalog in Thrive. Then, we can add it to your Meta Business Manager directly and the products will come through.
More details can be found in this article:
If you have any warnings or errors, you will see them on your Meta Feed page in Thrive. Click on the warning/error symbol as shown here to surface the current errors:
For more details on errors and how to fix them, check out this article.
Things to Note:
If you remove your e-commerce integration from Thrive, that will remove all the products we are pushing to Meta from your Shop page.
To delete an entire Catalog from Meta, you will need to delete the Catalog or Thrive Data Source in Meta directly.